Levi’s for ASOS
Brand: Levi’s for ASOS
Summary: Working on the ‘Everyday Levi’s’ campaign was a dream. I contributed to scriptwriting, concept development and copy execution in collaboration with the creative team. We partnered with viral talent Grime Gran to deliver a social-first campaign rooted in cultural relevance.
The brief was to create a piece of content that felt authentic to both Levi’s and ASOS, while capturing Grime Gran’s distinct voice and personality. The result was a pub-centric, narrative-led campaign that blended humour, style and storytelling.
Impact:
Delivered social-first content that achieved 1.8M views, with a 1.4% engagement rate (vs 0.6 benchmark).
Drove strong new customer acquisition, with 67% of audiences classified as new-to-brand.
Successfully merged brand storytelling with talent-led authenticity, creating content that resonated with a younger, culturally engaged audience.
Contributed to a full-funnel campaign approach, linking narrative-driven content with measurable performance outcomes.
