ASOS
ASOS is one of the most creative places I’ve had the pleasure of working at. As an editor, I play a key role in delivering and shaping multichannel editorial content across fashion and beauty campaigns, editing and refining copy for clear, engaging and effective storytelling.
I act as a guardian of tone of voice, mentor writers and contribute to the overall content strategy to enhance quality and consistency of our work.
One of my favourite aspects of this role is pitching, writing and editing articles on our editorial platform, ASOS Style Feed. In the mood for a little read? Here are some of my favourites:
Danielle Galligan on corsets, secrets and House of Guinness
Why tartan is a year-round wardrobe hero
Nicholas Hoult is the king of minimalist dressing
Iconic on-stage style moments that made festival history
The aesthetics of summer’s hottest album drops
ASOS
ASOS is one of the most creative places I’ve had the pleasure of working at. As an editor, I play a key role in delivering and shaping multichannel editorial content across fashion and beauty campaigns, editing and refining copy for clear, engaging and effective storytelling.
I act as a guardian of tone of voice, mentor writers and contribute to the overall content strategy to enhance quality and consistency of our work.
Swarovski - Editorial Articles
Editorial articles for Swarovski’s news platform.
Brand: Swarovski
Summary: Highlighted the brand’s exciting collaborations in fashion and conscious luxury, whilst embodying its charm and elegance through editorial content.
Impact:
Reported on the exciting brand partnerships across catwalks and red carpets, and shared these moments across social and email.
Represented the brand as a sponsor during LFW and wrote up speedy reviews of crystal-encrusted catwalks.
Take A Read 📚
Crystal on the Catwalk: LFW AW20
A round-up of the best Swarovski-clad runways including Halpern, Richard Quinn and Matty Bovan.
Crystal on the Catwalk: The Temple of Poseidon
A feature piece on Mary Katrantzou’s SS20 magnificent show in Athens.
Atelier Swarovski Sparkles on the Red Carpet
The story behind the iconic pink diamonds showcased by Olivia Colman at the EE BAFTAs.
Gaultier’s Grand Finale
Celebrating a moment in fashion history: Jean Paul Gaultier’s 50th anniversary and final show.
Conscious Luxury on the Red Carpet
A look back at Swarovski’s glamorous starlets shining in high jewellery at the Fashion Awards.
Rollacoaster Magazine
Interviewed four up-and-coming South African artists for Rollacoaster's Utopia issue in collaboration with photographer Kristin-Lee Moolman.
Wonderland Magazine
Worked in house and wrote digital fashion and lifestyle articles for Wonderland.
Wonderland Magazine – LCM: Liam Hodges SS17
Wonderland Magazine – 6229
Wonderland Magazine – Laura Callaghan
Wonderland Magazine – Palace X Adidas
Wonderland Magazine – Dior Cruise 2017
Wonderland Magazine – 7 Wonders: Sónar Festival
Fault Magazine
Attended presentations and reported on thought-provoking runway shows.
Fault Magazine – LFW SS18 Day Two
Fault Magazine – LFWM: SS18 Christopher Raeburn
Fault Magazine – Vivienne Westwood LFWM AW/17
Fault Magazine – Katie Eary LFWM AW/17
Fault Magazine – Liam Hodges LFWM AW/17