ASOS
ASOS is one of the most creative places I’ve had the pleasure of working at. As an editor, I play a key role in delivering and shaping multichannel editorial content across fashion and beauty campaigns, editing and refining copy for clear, engaging and effective storytelling.
I act as a guardian of tone of voice, mentor writers and contribute to the overall content strategy to enhance quality and consistency of our work.
One of my favourite aspects of this role is pitching, writing and editing articles on our editorial platform, ASOS Style Feed. In the mood for a little read? Here are some of my favourites:
Danielle Galligan on corsets, secrets and House of Guinness
Why tartan is a year-round wardrobe hero
Nicholas Hoult is the king of minimalist dressing
Iconic on-stage style moments that made festival history
The aesthetics of summer’s hottest album drops
